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Campaign To Showcase Local Attractions For English Tourism Week

Thursday, 23rd February 2012

Local residents will soon discover the absolute wealth of brilliant attractions on their doorstep as part of a campaign during English Tourism Week (10-18 March).

Attractions and activity providers across The National Forest will be running special events during the week, which will be promoted through roadshows in Coalville, Swadlincote and Burton upon Trent.

The fifth largest industry in the UK, tourism contributes £197m to the local economy every year, directly supporting more than 4,300 jobs within The National Forest area alone.*

Penny Wilkinson, Tourism & Promotions Officer for the National Forest Company, said: ‘Tourism is such an important sector for the local economy, especially now with the growth of The National Forest.  We want to showcase to local residents the fantastic facilities they have on their doorstep.’

Local residents can visit the tourist information roadshows from 10am to 2pm on Saturday 10th March at Coopers Square Shopping Centre in Burton upon Trent, Coalville Market and The Delph in Swadlincote.  There will be a further opportunity to visit the roadshow on Wednesday 14th March at the Octagon Shopping Centre in Burton upon Trent also between 10am and 2pm.

Each of the roadshows will have details of local attractions and money saving offers.  In addition, at the Swadlincote roadshow, visitors can find out about day trips through Terry Bushell and Cresswell Coaches.  Tickets for day trips are available through the Tourist Information Centres.

Special offers are up for grabs during English Tourism Week. The Grey Lady Restaurant will be offering its ‘Taste of Spring’ five-course menu for only £20 on Tuesday 13th, Wednesday 14th and Thursday 15th evenings. On Thursday 15th March Greenwood Days will be hosting a free open day for visitors to see expert craftsman Peter Wood in action - they will even be able to have a go at some of the woodland craft activities. And on Saturday 17th March Three Queens Hotel in Burton upon Trent is inviting residents to take a tour of this historic hotel, which dates back to 1531, followed by free coffee and cake. 

A whole host of fantastic events are taking place during English Tourism Week including Aqua Narrowboats Open Day at Mercia Marina on Saturday 10th March, New Age of Discovery Interactive Performance at Snibston on 10th  March, Bosworth Battlefield Guided Walk on 11th  March, Falcons and Ferrets at Donington le Heath Manor House on 11th  March, A Miners' Morning: From Coal Mining to Heritage at Snibston on 15th March, Snibston Beam Engine Steaming on 17th March, Steam Locomotive Gala Weekend at the Battlefield Line Railway on 17th-18th March, Sticky Fingers Cookery Party at Sudbury Hall & the National Trust Museum of Childhood on 17th March, Burton’s 33rd Beer Festival at Burton Town Hall from 15th to 17th March and Betfred’s Midlands Grand National at Uttoxeter Racecourse on 17th March.

For details of these events (and many more) visit the Events section of our website.

The events and activities during English Tourism Week are being promoted by The National Forest and Beyond Partnership which consists of East Staffordshire Borough Council, South Derbyshire and North West Leicestershire District Councils and the National Forest Company.

For details of local activities contact the Tourist Information Centres:

Kathy Belfield, Ashby de la Zouch Tourist Information Centre, North Street, Ashby de la Zouch, LE651H.  Tel 01530 411767, Email

Gail Archer, Swadlincote Tourist Information Centre, Sharpe’s Pottery Museum, West street, Swadlincote, DE12 9DG.  Tel 01283 222848, Email

More information on the national campaign can be found on