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Business Brings Gift of Norwegian Maple to The National Forest

Wednesday, 12th December 2012

Norwegian Maple Planting

Just as Norway donates the magnificent Christmas tree that stands in Trafalgar Square each year, The National Forest has received its very own gift from this forest-loving nation.

A colourful Norwegian Maple was planted by Tom Brunsvik and Stein-Harald Iversen of Aco Gruppen, Norway, business partners of Reabrook Ltd - sponsors of The National Forest - based in Moira, Leicestershire.

Trees are an integral part of Norway’s landscape and way of life and the country has a strong environmental tradition. Over a partnership spanning decades, colleagues from Aco Gruppen have seen the substantial changes to the environment that have taken place around Reabrook as The National Forest has developed and were delighted to bring a little piece of Norway to the Forest.

Malcolm Watkins, Joint Managing Director, Reabrook Ltd said: “It is very pleasing that our business partners from Norway understand our commitment to the local environment, so much so that they flew over to the UK to play a part in our efforts and leave their own stamp by bringing a Norwegian tree with them.”

The sapling was planted in the new woodland at Boothorpe, between Moira and Woodville, as part of a tree planting event that continues Reabrook’s five year sponsorship of The National Forest. In total 1,250 trees (native British trees including oak, birch, alder, willow and field maple) were planted, in a day-long event involving Reabrook’s business colleagues and clients as well as staff and directors.

Tony Brealey, Joint Managing Director, Reabrook Ltd said: “We are so pleased to have been involved in another fantastic tree planting event; all our employees, families, customers and business partners have commented on the significant changes to the Boothorpe site, and the difference they can see in just 10 months.”

Sophie Churchill, Chief Executive of the National Forest Company, commented: “Out planting with our friends at Reabrook on a bright winter’s day, I could really sense the commitment to The National Forest - the company takes its environmental and social responsibility very seriously and shares this in a very enjoyable way with its partner businesses. It was wonderful to meet their Norwegian friends and hear them talking about how radically the area has changed since the time when they first visited.”

Reabrook’s sponsorship of The National Forest is creating 21 hectares (over 50 acres) of new woodland at Boothorpe. It is part of a 38 hectare (over 90 acre) development of new habitats, including parkland, grassland and wetland. 

The new woodland is just a few hundred yards from the company’s buildings, so in years to come members of staff can enjoy walking with their families through the new woodland and see the changes as the trees grow. The local community will benefit too, as new footpaths will connect existing rights of way, enabling everyone to enjoy the fruits of Reabrook’s contribution to the local environment.

Reabrook chose to support the National Forest Company (the organisation responsible for creating The National Forest) not only because its 16-acre manufacturing site is located within the heart of The National Forest, but also because the local nature of the scheme allows employees to get involved with the project directly, help with the tree planting and be able to see the impact their scheme has on the local area.

A privately owned business, Reabrook manufactures and supplies a wide range of aerosol and liquid products under private label and for its own brands Arrow Solutions and Nielsen. As an organisation, Reabrook complies with a number of initiatives to minimise waste and actively works to reduce its energy usage.

The company was recently recognised for promoting excellence in the aerosol industry by BAMA (the British Aerosol Manufacturers Association) when it was named as a winner of its Corporate Social Responsibility Award for its five year sponsorship deal with The National Forest. The judges praised the partnership as “a really heart-warming initiative” and commented that they “loved the sense of family, community” it fostered.

Photo:  From left:  Malcolm Watkins, Reabrook; Stein-Harald Iversen of Aco Gruppen; Sophie Churchill, National Forest Company; Tony Brealey, Reabrook; Tom Brunsvik of Aco Gruppen.