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The National Forest Company Has Appointed a New Tourism Officer

Monday, 29th April 2013

The National Forest Company (NFC) has recently welcomed Richard Drakeley to its team. 

Richard Drakeley joins The National Forest Company with over 12 years’ experience in the tourism sector and is a former head of tourism at Warwickshire County Council. 

Richard will work with partners in Leicestershire, Staffordshire and Derbyshire to promote the Forest and encourage people to visit, experience and enjoy this forest in the making.

Richard said: "I feel privileged to be joining a destination that is maturing and growing in stature and is represented by an excellent range of tourism enterprises.”

Sophie Churchill, Chief Executive at The National Forest Company, added: "We are delighted to be welcoming a new tourism and promotions officer with Richard’s skill and experience at such an exciting time."

Richard’s appointment is timely, as The National Forest & Beyond tourism marketing campaign has recently achieved national exposure for The National Forest by partnering with the national tourist board, Visit England, as part of its Active Outdoors campaign. The campaign which included a cover wrap of the Easter Guardian newspaper travel section, saw The National Forest promoted alongside other destinations including The Lake District, Peak District and Norfolk Broads as a destination for gentle outdoor activities including walking and cycling. Other campaign highlights will see The National Forest promoted in the Mail on Sunday, Guardian and as part of advertisement teasers on Classic FM.  

Anyone interested in discussing the development of their tourism business within The National Forest and the surrounding area can contact Richard on 01283 554205 or email