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Tree-spirited adventures in The National Forest

Wednesday, 29th January 2014

Visitor Guide Cover 2014

A new magazine-style visitor guide for the National Forest & Beyond has been launched, packed full with ideas for family fun and tree-spirited adventures in and around The National Forest.

The guide, created with the help of sustainable tourism experts, Greentraveller, includes contributions from leading travel writers who visited the Forest and wrote about their experiences first-hand.

Adventure travel writer Paul Bloomfield headed out into the Forest for walks, woodcraft and wildlife-watching; writer Sarah Barrell and her daughter Ella loved their timber lodge at Rosliston Forestry Centre and had a great day exploring Hicks Lodge Cycle Centre, recently chosen as one of its top twenty family cycling locations by National Geographic Traveller; travel writer David Atkinson explored the heritage of the area including the National Forest Wood Fair, Calke Abbey, Snibston Discovery Centre and the National Brewery Centre in Burton upon Trent. 

The features sit amongst detailed accommodation and visitor attraction listings and provide insider tips for enjoying the Forest’s hidden treasures. There is also information to encourage visitors to explore the National Forest & Beyond by public transport and lots of event details and activity suggestions.

Sophie Churchill, Chief Executive for the National Forest Company, said: “This guide is more evidence of The National Forest coming of age as a wonderful place for all visitors to enjoy. It’s been great this year to have new perspectives from national writers and to see how impressed they are with the many offers of the Forest. Whether someone is visiting locally or from further afield there are new treasures to be discovered and the guide really inspires us all to explore.”

Richard Hammond, Chief Executive of Greentraveller, said: “We have been delighted to contribute to this innovative visitor guide to help provide a taste of the wide range of activities in and around the Forest. Our writers have enthused about the fascinating natural and cultural heritage - both ancient and modern - and the quality of local food and leisure attractions they experienced. What’s more, there’s the feeling that this successful project is constantly evolving and there’s always something more to discover.”

The 40-page guide is available online or, to request your hard copy, click here.  The guide can also be picked up locally at Ashby de la Zouch and Swadlincote Tourist Information Centres and Burton upon Trent Customer Service Centre. 40,000 copies are available for distribution to individuals, Tourist Information Centres nationwide and through existing databases. The visitor guide will also be promoted as part of a dedicated Visit England Active Outdoors campaign, which will see the National Forest & Beyond profiled as a great family-friendly short break destination within key women’s magazines throughout the early part of the year.

Highlights of the year to come include the opening of the National Forest Way. This new 75-mile long distance trail covers the length and breadth of the Forest from the National Memorial Arboretum in Staffordshire to Beacon Hill Country Park in Leicestershire, and will be launched as part of the 2014 National Forest Walking Festival in May. See more about the National Forest Way at 

The National Forest & Beyond Visitor Guide is produced by the National Forest Company in partnership with East Staffordshire Borough Council, North West Leicestershire District Council and South Derbyshire District Council.