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Employees Plant a Taste of the Good Life as Holland and Barrett Teams up with The National Forest

Wednesday, 11th June 2014

Photography Credit By: J Rock

The planting day kicked off a partnership between the business and The National Forest which saw 30 staff from the NBTY’s Eliot Park HQ spend a day getting down and dirty with foresters.

The National Forest is one of the UK’s boldest environmentally-led regeneration projects, creating woodland and other wildlife habitats over 200 square miles of the English Midlands.

NBTY Europe has pledged £20,000 to the National Forest Company to create a new forest site in the Nanpantan area, which is close to its distribution facility in Burton upon Trent.

The company – who operate the Holland & Barrett chain of health food stores – already has an advertising campaign which portrays a cartoon woodland called the good life. This new partnership will help give something back to the local community and create a real woodland which the public can enjoy for many years to come.

As part of the day, workers planted oak, hornbeam, walnut and wild cherry trees as tiny ‘whips’, very young saplings which in a few short years will grow taller than the people who planted them.

Jenny Sianou, PR Executive at NBTY who helped organise the planting day, said: 'It’s great to be able to get out of the office and help make a difference to such a worthwhile project like this. Knowing that what we have planted will outlive most of us is a huge legacy and we all hope to revisit The National Forest again to see how the site progresses.'

Lynne Richards, Head of Fundraising at the National Forest Company, said: 'We are delighted to be working with NBTY. In the UK the company’s Holland & Barratt brand is synonymous with well-being and ‘the good life’; their message chimes perfectly with the work we are doing to create The National Forest and its wonderful habitats for wildlife. The partnership will help us improve the quality of life for our Forest communities and the increasing number of visitors the Forest attracts.'

NBTY Europe currently employs more than 250 people at its Nuneaton base, operating more than 720 Holland & Barrett stores in the UK, as well as the GNC and Nature’s Way brands.