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Tourism industry

Welcome to The National Forest tourism industry page.


National Forest & Beyond

The National Forest & Beyond campaign promotes the whole destination in and around The National Forest inspiring visitors to plan their holidays and explore this special place. Research into the campaign shows 80% of enquirers who receive the guide are influenced to visit and 70% use this guide to plan their stay.

The new 2013 National Forest & Beyond Visitor Guides have arrived - packed with ideas for things to see and do in and around the Forest. We are keen to get your views on the guides and would be really grateful if you could take 2 minutes to complete our quick survey to let us know what you think – so that we can keep improving it year on year! Click on the link below to complete the survey.

There may be opportunities to get involved in promotion of your business throughout the year. For more information, come along to one of our industry events or contact:

  • North West Leicestershire District – Kathy Belfield -
  • South Derbyshire – Kevin Mason -
  • East Staffordshire – Pauline Pelech -
  • National Forest Company – Lucy Warren -

The campaign launch and networking event will be held on Tuesday 10 January 2012. More details on this will follow.

The Visitor Campaign is produced by the National Forest & Beyond Partnership, which is the National Forest Company with East Staffordshire Borough Council, North West Leicestershire District Council and South Derbyshire District Council, to promote the tourism economy in the Forest and surrounding areas.

Research, reports and statistics

The National Forest – a great destination for events

Its central location in the country and excellent road network makes The National Forest an ideal and easily accessible destination for events. And there is a real variety of facilities across the destination that can accommodate most events.

This 'Planning an event' guide will help potential organisers find the right site for their event and signpost to organisations who can help. It covers venues across the 200 square miles of The National Forest and those just outside its boundary in the area of The National Forest & Beyond.


Tourism industry events

There are numerous familiarisation visits, leaflet swaps, training and business support events taking place through the year. Keep an eye on the website for forthcoming events and promotional opportunities.

Leicester and Leicestershire Food Fortnight – Saturday 21 September to Sunday 6 October

If you are a Leicestershire food or drink business located within The National Forest, don't miss the opportunity of getting involved in this year's Leicester and Leicestershire Food Fortnight.

Industry support

There are a number of organisations that can provide grants, training or advice to tourism businesses. Click here for our Tourism Grants and Business Support summary which includes contact details for the organisations that can provide these.

Destination Management Partnerships (DMP)/tourist boards

Each of the three counties that stretch across The National Forest has a DMP/tourist board. These are:

Their role is to support the tourism industry by:

  • Destination leadership and coordination
  • Attracting visitors
  • Developing services for visitors
  • Providing services to the tourism industry

The DMP websites provide information on quality inspection, grants available, research, forums, business support and useful contacts.


The National Forest & Beyond Approved Visitor Accommodation Scheme

The National Forest & Beyond Approved Visitor Accommodation Scheme is an inspection scheme accredited by VisitEngland. Assessments are carried out by trained Quality in Tourism inspectors. The scheme is a 'light' version of the full National Quality Assessment Scheme and checks that the business is 'fit for purpose', meets all current legislation requirements, is safe, clean and well-maintained, and that its website presents a true reflection of its offer.

Once accredited, accommodation providers can be promoted on the National Forest website and have the opportunity to be involved within the destination's marketing campaigns. The cost of joining the scheme starts at just £78.50.

For full details of the scheme, including costs, please click on the links below:

For more information, contact Quality in Tourism by email: or telephone: 0845 300 6996.