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Tourism industry

Welcome to The National Forest tourism industry page.

The National Forest & Beyond Visitor Campaign

2016 National Forest & Beyond Marketing Opportunities

We are now taking bookings for our 2016 National Forest & Beyond marketing campaigns.

This year we’re working with a brand new team who will help us to take the destination’s marketing to a much higher level. With talented designers, a brochure production team and digital experts on board, there’s lots of new and engaging ways to raise the profile of your business including:

  • Enhanced website listings on the new National Forest visit website
  • Classified and Display advert opportunities in our new 200,000 print run Destination Guide.
  • Adverts and features within our bi-monthly e-newsletters to visitors
  • Additional prominent website advertising spots

Book online now at: National Forest & Beyond 2016 Marketing Campaign Booking Form

Remember if booking online is not for you, simply let us know and we can post you a form or complete your booking over the phone with you!

The final deadline for receipt of all booking forms is 6 November 2015.

National Forest & Beyond Networking & Leaflet Swap Event

Tourism businesses from across the National Forest & Beyond attended the annual National Forest & Beyond Networking & Leaflet Swap Event at Twycross Zoo on 16 March.

The programme of speakers included a presentation from Dr Sharon Redrobe, Chief Executive of Twycross Zoo who set the scene for the event and provided delegates with an overview of the Zoo’s ambitious investment programme, an update on national tourism perspectives and trends from VisitEngland’s Head of Destination Management, Jason Freezer, a welcome address from the National Forest Company's new Chief Executive, John Everitt and a round-up of our 2015 campaign activities from Richard Drakeley, Tourism Development & Promotions Officer of the National Forest Company.

The event also included a leaflet swap, time for networking and the opportunity to speak with representatives from the National Forest & Beyond Partnership and Ashby de la Zouch & Swadlincote Tourist Information Centres.

Copies of the presentations can be downloaded here:

Order your National Forest & Beyond Attraction Guides

175,000 National Forest & Beyond Attraction Guides are distributed to many high visitor footfall areas within The National Forest and surrounding counties, as well as key transport hubs across the region.

To order copies of the Attraction Guides for your business:

Online: visit and click on Order Brochures


Telephone: You can order your guides by calling 01446 776950. Monday to Friday (9am – 5pm).

Pear are also offering FREE counter top stands and FREE Floor Stands If you want to prominently display a stand at your site then please contact Pear on 01446 776950 or

Smaller quantities of the Attractions Guides can also be picked up from Ashby de la Zouch or Swadlincote Tourist Information Centres.

The National Forest & Beyond Approved Visitor Accommodation Scheme

The National Forest & Beyond Approved Visitor Accommodation Scheme is an inspection scheme accredited by VisitEngland. Assessments are carried out by trained Quality in Tourism inspectors. The scheme is a 'light' version of the full National Quality Assessment Scheme and checks that the business is 'fit for purpose', meets all current legislation requirements, is safe, clean and well-maintained, and that its website presents a true reflection of its offer.

Once accredited, accommodation providers can be promoted on the National Forest website and have the opportunity to be involved within the destination's marketing campaigns. The cost of joining the scheme starts at just £78.50.

For full details of the scheme, including costs, please click on the links below:

Research, reports and statistics

The National Forest – a great destination for events

Its central location in the country and excellent road network makes The National Forest an ideal and easily accessible destination for events. And there is a real variety of facilities across the destination that can accommodate most events.

This 'Planning an event' guide will help potential organisers find the right site for their event and signpost to organisations who can help. It covers venues across the 200 square miles of The National Forest and those just outside its boundary in the area of The National Forest & Beyond.

Industry support

There are a number of organisations that can provide grants, training or advice to tourism businesses. Click here for our Tourism Grants and Business Support summary which includes contact details for the organisations that can provide these.

Destination Management Partnerships (DMP)/tourist boards

Each of the three counties that stretch across The National Forest has a DMP/tourist board. These are:

Their role is to support the tourism industry by:

  • Destination leadership and coordination
  • Attracting visitors
  • Developing services for visitors
  • Providing services to the tourism industry

The DMP websites provide information on quality inspection, grants available, research, forums, business support and useful contacts.

For more information, contact Quality in Tourism by email: or telephone: 0845 300 6996.