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Tourism industry

Welcome to The National Forest tourism industry page.


The National Forest & Beyond Visitor Campaign

Promote your business in the 2015 National Forest & Beyond Visitor Guide

Throughout this year we have been busy promoting businesses in the National Forest & Beyond through our destination marketing campaigns.

We are now taking bookings for 2015 including a range of advertising opportunities in the official National Forest & Beyond Visitor Guide. The visitor economy is worth in excess of £3.3million to The National Forest and the Visitor Guide offers your business the opportunity to address this market directly.

We do realise you are approached by a massive number of advertising sales teams but we are confident that the National Forest & Beyond can offer you the best value for money to reach your potential visitors. Promote your business with us from as little as £150* and you will receive:

  • a Classified Advert in the Visitor Guide ** New for 2015 various size options available **
  • an enhanced listing featuring images and link to your website on the destination’s main visitor website www.visitnationalforest.co.uk
  • inclusion in a £60,000+ national promotion campaign which is supported by the National Forest & Beyond Partners (National Forest Company, East Staffordshire Borough Council, North West Leicestershire District Council and South Derbyshire District Council)
  • details of your business promoted and distributed nationally and regionally. In 2014, 150,000 Attractions Guides and 40,000 Visitor Guides are being distributed throughout the UK
  • • all businesses located on or near the National Forest Way long distance walking trail will be highlighted in the guides and promoted on www.nationalforestway.co.uk

The campaign promotes the wider area in and around The National Forest inspiring visitors to plan their holidays and explore this special place.

Book online now at: National Forest & Beyond 2015 Marketing Campaign Booking Form

Or download, print, complete and return the National Forest & Beyond 2015 Marketing Campaign Booking Form

The final deadline for receipt of all booking forms is Tuesday 30 September 2014. However, completed booking forms received with full payment on or before Monday 22 September 2014 will qualify for our 20% 'early bird' booking discount.

20% Early Bird saving

Should you have any queries on advertising or the National Forest & Beyond campaign, please call Lucy Warren on 01283 551211.

Advertising space is limited – take full advantage of this opportunity by completing a booking form today.

The Visitor Campaign is produced by the National Forest & Beyond Partnership, which comprises of the National Forest Company, East Staffordshire Borough Council, North West Leicestershire District Council and South Derbyshire District

2015 Advertising rates

2015 Advertising Rates

Order your 2014 National Forest & Beyond Visitor Guides

Throughout 2014 we will be working hard to promote the destination and the tourism businesses within it. The Visitor Guide and Attractions Guides are being distributed throughout the UK supported by our advertising campaign. We appreciate the support from those businesses that chose to advertise within the guides this year.

It is important that the Attractions Guides in particular, are stocked in venues across the area to encourage visitors to stay longer and spend more. Additional copies of the National Forest & Beyond Attraction Guides, can either ordered via our distribution partner, Pear Communications.

Pear Communications have taken over the distribution of our National Forest & Beyond guides from our previous contractor, Take One. They can arrange for regular deliveries of the 2014 Attractions Guides to be sent to you throughout the year. This service is provided free of charge to all tourism businesses from within the National Forest & Beyond area and surrounding counties. To order regular deliveries, you can either use the on-line ordering website www.peardistribution.co.uk or call Kate Davies on 01446 776950. Pear Communications can also supply you with a free counter-top display. To request one of these please call Kate on the number above.

National Forest & Beyond Networking Events and Leaflet Swap

On Tuesday 18 March 2014, The National Memorial Arboretum kindly hosted the 2014 National Forest & Beyond Networking Event and Leaflet Swap.

Over 70 National Forest & Beyond tourism venues came together to share information and prepare for the season ahead.

If you missed the event, don't despair - the content from the presentations are available below which feature the successful activities from the 2013 campaign as well as the exciting plans for 2014 including the opening of the National Forest Way - set to launch in May.

As part of the National Forest & Beyond marketing campaign we highlighted the Discover Britain feature. This is available to download as a digital version below. The feature is an excellent and readable account of The National Forest and has wonderful photographs. Please feel free to link to this feature from your website and/or include a link within your emails to visitors who have booked to stay in the National Forest & Beyond.

Collaborative Walking Cluster

Many of the tourism businesses attending the event were inspired to hear about the forthcoming opening of the National Forest Way and the opportunities this creates to attract new visitors and win more business.

If you are a tourism business and are keen to be involved in exploring collaborative opportunities to work together to make the most of this fantastic new asset, we would be delighted to hear from you. Please register you interest by emailing Lucy Warren on lwarren@nationalforest.org with the subject heading National Forest Way Tourism Business Opportunities.

The National Forest & Beyond Approved Visitor Accommodation Scheme

The National Forest & Beyond Approved Visitor Accommodation Scheme is an inspection scheme accredited by VisitEngland. Assessments are carried out by trained Quality in Tourism inspectors. The scheme is a 'light' version of the full National Quality Assessment Scheme and checks that the business is 'fit for purpose', meets all current legislation requirements, is safe, clean and well-maintained, and that its website presents a true reflection of its offer.

Once accredited, accommodation providers can be promoted on the National Forest website and have the opportunity to be involved within the destination's marketing campaigns. The cost of joining the scheme starts at just £78.50.

For full details of the scheme, including costs, please click on the links below:

Research, reports and statistics

The National Forest – a great destination for events

Its central location in the country and excellent road network makes The National Forest an ideal and easily accessible destination for events. And there is a real variety of facilities across the destination that can accommodate most events.

This 'Planning an event' guide will help potential organisers find the right site for their event and signpost to organisations who can help. It covers venues across the 200 square miles of The National Forest and those just outside its boundary in the area of The National Forest & Beyond.

Industry support

There are a number of organisations that can provide grants, training or advice to tourism businesses. Click here for our Tourism Grants and Business Support summary which includes contact details for the organisations that can provide these.

Destination Management Partnerships (DMP)/tourist boards

Each of the three counties that stretch across The National Forest has a DMP/tourist board. These are:

Their role is to support the tourism industry by:

  • Destination leadership and coordination
  • Attracting visitors
  • Developing services for visitors
  • Providing services to the tourism industry

The DMP websites provide information on quality inspection, grants available, research, forums, business support and useful contacts.


For more information, contact Quality in Tourism by email: or telephone: 0845 300 6996.