The National Forest Tourism Growth Plan.
The Forest’s new Tourism Growth Plan (2017 – 2027) builds on 25 years of successful partnership working, and outlines strategies to further strengthen and grow sustainable tourism in the Forest. The ambition is to increase visitor spending by at least 15% and create and sustain over 700 new jobs. The Plan has been produced by the National Forest Company for the whole Forest, and invites everyone who has an interest in Forest life to share its ambition – this includes tourism businesses, local authorities, landowners and communities.
There is a real opportunity over the next ten years to grow the tourism offer based on the brand and distinctiveness of the Forest as one of the UK’s most accessible woodland destinations. New investment opportunities include new Forest-related attractions, additional high-quality accommodation in a woodland setting, and events and festivals that harness the appeal of the National Forest.
Introducing the Tourism Growth Plan
Watch our short promotional video for the National Forest Tourism Growth Plan 2017 - 2027.
Sustainable tourism accommodation design guide
The design guide for sustainable tourism accommodation is targeted at landowners, operators, investors and developers. It sets out a rationale for encouraging new and retrofitted tourist accommodation development that helps create a distinctive National Forest character and sense of place, and makes a case for investing in the National Forest as a sustainable tourism destination by showing how tourist accommodation can contribute to a zero carbon future.
Tourism growth plan 2017-2027
Find out more about our vision, priorities and actions to grow tourism in the National Forest to 2027.Download Document
Tourism research & intelligence
The National Forest commissions annual volume and value research to help develop policies for managing tourism. The volume and value research is based on the STEAM model, which is an industry respected tool for measuring the economic impact of touris...Download Document
For more information about how the National Forest can help your business, please contact:
The National Forest Company, Bath Yard, Moira, Swadlincote, Derbyshire, DE12 6BA